Create advice page and form for SQL’s

Last updated: January 15, 2025

Are you eager to create more leads via your website and to be able to measure them correctly. This is one of the ways to do so! The more you specify your forms and differentiate them from others forms available on your website, the easier it gets to measure your leads correctly.

In this specific case, we explain to you how to generate Sales Qualified Leads (SQL’s) based on a potential client that requests an advisory consult with one of our TSG colleagues.

On the master website, we have created a sample page for you, which you can duplicate to your own website. You find the advice page on the master website here.

If you want to duplicate this page to your country website, there are basically two main steps for the correct implementation:

1. Duplicate the form of the master website to your country website and translate all the fields to your own language. You can find the form here with the title: Advice.
2. Open the advice page that you have duplicated from the master website to your country website and translate or edit the text to your own preferences.

And that’s it, you are ready to go!

Of course, this is only the basics to make the page and the form available on your website. What we want is to proactively make website visitors use this page and request an advisory consult with us. Therefore, you can implement the following options:

1. Add a sticky bar to your activity pages and/or entry point pages. Please see the example here.
2. Or, you can use only the form on your ‘Projects’ pages, like on the bottom of this page. Here, we have used the section: Form popover. This gives the website visitor the opportunity to stay on the same page, but they are able to request an advisory consult (or a quotation in this specific case).

So, please feel free to be creative on how to use your SQL forms and specify them correctly, so website visitors have multiple ways to convert in the way they feel suits their needs and wishes best.

In case you have any questions and or comments on how to activate this page and/or form on your website, please feel free to contact: dayenne.koreman@tsgnortheurope.com.